My story.

I'm Vidia, a product designer at Instacart, previously at Wunderman Thompson - a WPP agency.

Currently living in New York City, I explore the area between design and technology. I studied Interactive Telecommunications Program (ITP) at New York University. I've spent 5 years in the design world with varied slightly in title; from Front-End Developer to UX Researcher, to UX Designer - all these roles are focused on creating design solutions to engage people experiences.​

In my spare time, I like to travel, take pictures, write blogs, drink coffee, and explore new restaurants in NYC. I'm working to achieve my 30 countries before 30 (9 more to go!), and actively exploring restaurants in NYC. I've been to 450+ restaurants in the city within 4 years.​

Take a look at my writings on Medium, and follow my food blog, Pumpkin Latte, for a weekly curated post of curated restaurants in NYC.

Just one page, promise!


I'm also honored that my works are being featured on the following platforms. Click to see more of my other works.


August 2017 - 2019

Awardee of Indonesia Endowment Fund for Education Scholarship

November 2016

1st Place Creativepreneur Fest 2016

October 2016

3rd Place Software Development Competition, Gemastik 9

May 2016

3rd Place IEEE MadC
Mobile Application Contest

October 2015

3rd Place User Experience Design Competition, Gemastik 8

November 2014

Best 100 apps BestApp.ID Hackathon Competition

April 2011

2nd Place Graphic Design Competition, Pennsylvania, USA

July 2010 - June 2011

Young Indonesian Ambassador
Youth Exchange and Study (YES)


NYU Tech Summit 2018 (November 2018)

Speaker: Effective Designer-Developer Collaboration

Scribble NYC (October 2018)

Speaker: Designer-Developer Collaboration

Side goal: Viditravel