Nice to meet you!

I'm Vidia, a maker, product designer, experience/interaction designer, and creative technologist. I learn, work, and play with technologies to create meaningful experiences to make people smile.

Currently living in New York City, I explore the area between design and technology. I studied Interactive Telecommunications Program (ITP) at New York University. Before moving my life to the Big Apple, I spent 4 years in design world with varied slightly in title; from Front-End Developer, to UX Researcher, to UX Designer - all these roles are focused on creating design solutions to engage people experiences.


I love photography as I love watching people and the world from a viewfinder. I enjoy observing people while sitting down at a park drinking my pumpkin spice latte. I'm always curious about how people sense and perceive the world around us, how people interact with the world, and behave the way people do. These days I take pleasure creating physical and digital products to make people happy.


Creative Technologist

Wunderman Thompson, New York

August 2019 - present

As part of WPP Group, I work in a fast-paced creative, data, and technology agency to create experiences that escalate clients' growth. I helped ambitious brands such as Volkswagen (VW), Shell, Samsung, Bose, Smirnoff, 9/11 Day, Microsoft, and Idemia to enhance their customer experience. I helped VW doubled its market share in the US and sold ID.4 within 8 hours.

UX Designer

Studio Analogous, New York

June 2018 - October 2018

I worked on redesigning Fisher Price's (Mattel Inc.) internal product design library platform to help their researchers and product designers collaborate easily. My work focused from researching, wireframing, and collaborating with designers to create final visuals.

Lead UX Designer

Student Technology Innovation Team, New York University, New York

January 2018 - May 2019

I led a design team to create design solutions in the form of digital products for NYU community, including 50,000 students and faculties. My focus was on emerging technology projects such as NYU AR Map, Mixed Reality project, NYU ChatBot, and NYU IT Collaboration Platform.

UX Researcher

Bukalapak, Jakarta

September 2016 – June 2017

Worked in one of the most growing e-commerce companies in Indonesia, my role was to solve the problems of our over 15 millions users in selling their products online. I conducted user researches and collaborated with team to create design solutions.

UX Designer & Frontend Developer

MicroAd Indonesia, Jakarta

March 2016 – July 2016

As the branch of the largest and leading digital agency in Japan, my responsibility was to create simple and engaging digital experiences in multi-platform. My clients were varied from Suzuki Motor Corporation, Huntstreet Store, and H.I.S. Travel Company.

Frontend Developer Intern

Bukalapak, Jakarta

December 2015 – March 2016

My major project was to redesign their internal dashboard for their over 800 employees to enhance work productivity. My role span from conducting qualitative research, to creating wireframes, to developing final interfaces.

UX Design Intern

Mirum Agency, Jakarta

June 2015 – August 2015

I worked with my UX mentor and collaborated with designers, marketing team, and engineers to develop multi-platform apps for marketing purposes. My clients were varied from Siloam Hospital, Lifebuoy, and Tresemme Shampoo.

Software Engineering Laboratory Assistant

Bandung Institute of Technology, Bandung

September 2014 – July 2016

I helped professors with their researches in Software Engineering field study and to check students’ assignments in class. I also helped students with their class projects and assignments.



NYU Tech Summit 2018 (November 2018)

Speaker: Effective Designer-Developer Collaboration

Vidia Anindhita and Dessi Puji Lestari

Scribble NYC (October 2018)

Speaker: Designer-Developer Collaboration


Awardee of Indonesia Endowment Fund for Education Scholarship

August 2017 - 2019

3rd Place IEEE MadC
Mobile Application Contest

May 2016

2nd Place Graphic Design Competition, Pennsylvania, USA

April 2011

1st Place Creativepreneur Fest 2016

November 2016

3rd Place User Experience Design Competition, Gemastik 8

October 2015

3rd Place Software Development Competition, Gemastik 9

October 2016

Best 100 apps BestApp.ID Hackathon Competition

November 2014

Young Indonesian Ambassador
Youth Exchange and Study (YES)

July 2010 - June 2011

In my spare time